Page 59 - OP DSD 2022 FINAL FINAL

ANNUAL OPERATIONAL PLAN 2022/2023

Outcome Functional, efficient and integrated sector
Output Output Indicator Annual Target Quarterly Target Activities Timeframe Budget per Dependencies Responsibility
Activity
Media Relations Media exposure R200 million AVE Achieve R50 Distribute media 1 April 2022-31 R700 000 SCM Nomfundo Xu-
measured in Adver- achieved for the million AVE expo- advisories and March 2023 lu-Lentsoane
tising Value Equiva- year sure per quarter statements. Media Monitoring.
lent (AVE) Jaconia Kobue
Follow up with Availability of Pro-
journalists for gramme Managers
confirmations and principals for
(engagements). interviews and
responding to me-
Secure inter- dia enquiries.
views
Training of pro-
Respond to me- gramme managers
dia enquiries, in media relations
and interview
etiquette.

Activity Key Risk Risk Mitigation
• Participate in planning meetings and conduct site inspections • Insufficient human capital due to abolishment of • Allocation of proper tools of trade
• Draft event specifications for approval by line function posts • Closer cooperation with line function and the Ministry
• Compile pre and post-event reports • Lack of tools of trade such as laptops, 3G cards and • Adequate time allocation for planning and execution of
• Joint planning with Provincial Departments, NDA and SASSA mobile phones (data and airtime) public participation programme and engagements
• Extensive travelling and driving • Employ more personnel even if it is on contract basis
• Driving vehicles classified as Group B not suitable • Timeous access to information about the Minister and
to drive on difficult road conditions Deputy Minister’s engagements
• Exhaustion due to extensive travelling and driving
• Research, verify content, and transform complex concepts into clear, • Insufficient human capital due to abolishment of • Allocation of proper tools of trade
meaningful and influential public communication posts. • Closer cooperation with line function and the Ministry
• Work with the Ministry and senior staff to determine key points, • Lack of tools of trade such as laptops, 3G cards and • Adequate time allocation for planning and execution of
themes, positions, and core messages for the Minister’s speeches mobile phones (data and airtime) public participation programmes and engagements
and media statements • Extensive travelling and driving • Employ more personnel even if it is on a contract basis
• Advise the Department and the Ministry on strategic opportunities • Driving vehicles classified as Group B not suitable • Timeous access to information on the Minister and Deputy
for speeches and public statements to drive on difficult road conditions Minister’s engagements
• Liaise with line function to generate content for public and media • Access to political principals for briefing purposes
consumption • Training of staff on how to use new media
• Training of Programme Managers on media and interview
skills
• Coordination with provincial communicators

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